About Us

Welcome to DOGFACE COFFEE, where the love for exceptional coffee meets the spirit of the courageous. Veteran-founded with a passion for quality and a commitment to service, our journey began with a shared belief in the power of a perfect cup of coffee.

At DOGFACE COFFEE, we are on a mission to not only deliver the highest quality coffee, providing unparalleled joy in every cup but also to honor the courageous men and women who have served our nation. As a veteran-owned company, our commitment to excellence extends to supporting our fellow veterans. Through our carefully crafted blends, we aim to celebrate the spirit of the courageous and create a community that cherishes the extraordinary journey of both exceptional coffee and the resilient individuals who have defended our freedom. Join us in savoring not just coffee but a taste of dedication, quality, and the indomitable spirit of our veteran community.

My name is Aaron, and I'm the founder of DOGFACE COFFEE. I proudly served in the United States Army as a Military Police officer and was deployed to Afghanistan. My time in service taught me the meaning of duty, honor, and sacrifice. I witnessed firsthand the courage of those who stand in harm's way to protect our freedoms, and I experienced the unbreakable bond that forms among those who serve together. These experiences shaped who I am today and inspired me to create a company that honors the values we held on the battlefield: integrity, excellence, and service to others.

Above all else, my Christian faith is the foundation of everything I do. It guides my decisions, shapes my values, and gives purpose to this business. As it says in Colossians 3:23-24, "Whatever you do, work heartily, as for the Lord and not for men, knowing that from the Lord you will receive the inheritance as your reward." Every bag of coffee we roast, every customer we serve, and every veteran we support is done with the intention of honoring God and serving His purpose. I believe that God has called me to use this business as a ministry—to serve my fellow veterans, to provide exceptional quality, and to build a community rooted in faith, courage, and excellence. As Proverbs 3:5-6 reminds us, "Trust in the LORD with all your heart, and do not lean on your own understanding. In all your ways acknowledge him and he will make straight your paths." This verse has guided me through deployment, through the challenges of entrepreneurship, and through every decision I make for DOGFACE COFFEE.

DOGFACE COFFEE isn't just about great coffee—it's about making a difference. A portion of every sale goes directly to supporting veteran organizations and causes close to our hearts. When you choose DOGFACE COFFEE, you're not just enjoying a premium cup; you're contributing to a mission that supports those who have served and continues to give back to the veteran community.